Pr campaign timeline template

With their help, you will learn how to create a social media plan , a PR media plan, the one for your advertising campaigns, the one for event promotion, and an editorial calendar. This tool will help your PR department organize their activities over time. Press releases, guest posts, and the company newsletter all go in here. Download template here.

A social media marketing team needs to post frequent updates. Below is a sample social media plan that you can use for your own purposes. Alternatively, it can be a flow chart like the one HubSpot suggests:. Image courtesy of hubspot.

Here is an example of a media plan in advertising :. If you want to run an event, you would want to announce it in advance, post frequent reminders, publish content that will motivate people to attend it, and, of course, write about the event itself. Eventbrite has broken the event media planning into 4 stages: pre-event, event launch, day-to-day, and last call.

When developing a media plan for events, it will be easier to create a spreadsheet with multiple tabs — one tab for each event. You can use flow chart for more convenience. You will need an editorial calendar for the content that your business publishes. However, if you are doing guest posts on other blogs and websites, you can include them here too.

Creating a social media plan or an editorial calendar is an important yet probably the least time-consuming thing. What especially takes time is generating content and distributing it. Automating it with media planning tools will help you save lots of time.

Let us look at some of the most popular tools for content planning and scheduling. It is a cross-channel scheduling tool for social media. You can add your social profiles or pages up to 3 if you have a free subscription to the dashboard and schedule updates either separately for each platform or all of them at once. With a paid subscription, you can schedule posts for a week in advance and even collaborate with colleagues, as the unofficial Kodi Builds did.

Buffer also creates tracking URLs for all your shared links and allows you to analyze their performance. While Buffer is the best scheduling tool due to its simplicity, HootSuite is perfect for managing all your social accounts on a single dashboard.

You can even add your Facebook groups here. Like Buffer, HootSuite allows you to track the performance of your social media updates. Sprout Social. If you have a budget to spend on social media marketing, then you can invest in Sprout Social, which is a platform for managing your social media accounts, leading conversations with followers and analyzing the results.

To attract more publicity and positive news coverage. You have an appealing and newsworthy event, product or program and you are looking for maximum exposure. To create good feelings about your company and brand among your target audiences. To combat negative publicity or to improve your reputation. Additionally, to be completely successful, your PR campaign should correspond with efforts from other areas of the company, such as sales and marketing. Another point to consider is: What will success look like?

You must put tools in place for measurement before you begin. It may also be useful to examine prior campaigns. What did you like about them?

Did you meet your goals? What went wrong? Who do you want to target during the campaign? What behaviour do you want to change? The media you work with will also be dependent on the message. What does the campaign need to say to get the people you want to respond. And which media will be open to that message? Start by clarifying your objective. Be as precise as possible. If you want to raise brand awareness, think about which element of the brand you want to promote specifically and for what purpose — increasing sales, driving web traffic or even recruiting new staff.

If you want to change opinion amongst your customer base then understand why they hold their views and how you need to reassure them. Most importantly make sure that your objectives are measurable.

Set targets and time frames. Liaise with your marketing communications or business development team and ensure that your goals are aligned with the overarching business objectives. Your message is the single most powerful element of your campaign.

Get it right and get some media training and it will drive engagement and generate a huge media buzz for your business. Get it wrong, people will switch off and the media will ignore you. Here are my top five tips for choosing a standout message:. If you want to get traction with the media from your campaign then your message needs to be newsworthy. It must be topical, current and make the journalist sit up and take notice. You must help a reporter out.

This is often quite challenging for businesses, particularly those whose products or services are not typically thought of as newsworthy.

This is where PR needs to become creative, imaginative and humorous. And successful campaigns contain a little bit of all three. Headed up by former Manchester United footballer and Frenchman, Eric Cantona, the campaign suggested that anyone tired of Brexit madness should join them in their Brexit Bunker in the middle of the English Channel. Timely, humorous and headed up by a football legend, it was a winning campaign. Was their message taken seriously, did anyone show up at their Brexit Bunker?

No, but it did wonders for brand awareness. The most impactful messages are the easiest to understand and have a clear instruction for the audience to follow.

Make it simple for your audience to complete an action that benefits them , and it will be a no brainer for them to take part. Such a quirky and unusual request was bound to get a good response and a tonne of media coverage. All the while increasing brand loyalty and customer engagement in the brand. Participants were dared to pour a bucket of ice over their heads in exchange for charity donations, and then nominated a friend to do the same! The campaign went viral, raising millions in funds not to mention producing some very amusing ice footage and gained celebrity backers that included Mark Zuckerburg, Bill Gates and Victoria Beckham.

But the ultimate result is that the millions raised have been credited with funding an important scientific gene discovery — the identification of a new gene that contributes to the disease.

PR campaigns are a great way to educate consumers. Bring in a plastic bottle and get a coffee in return. The Ecover message was that 8. To get traction with your campaign you will need to be creative, or even better, disruptive. Their disruptive offering, subscribing to razors rather than buy overpriced ones from the supermarket, was coupled with a revolutionary viral video that generated 12, new customers in the first 48 hours.

The Dollar Shave Club are an excellent reminder that fortune favours the bold. Make sure you have them in advance so you can supply them as soon as they are asked for. Learning how to write a press release is still the most important part of any PR campaign. It must be a well crafted, news ready story that clearly communicates the relevance of your campaign and why a journalist or influencer should take notice of it.

Gone are the days of tedious lists of information and promotional messages about a product. First and foremost a press release must contain NEWS! A press release has 11 sections so that the story flows just as a news story would. Amongst others, these include an attention grabbing headline , first paragraph, quotes and a boilerplate.

Browse through these public relations examples and see what you can use in your public relations campaign. Working with the media is not just about having a good media list and calling in favours for your campaign. Our PR Campaign Template will allow you to define every aspect of your campaign and fine tune it so that not only will this project be a hit, but your next one will be even easier.

Properly utilizing this template will give you the ability to create a default campaign plan that can be easily customized in detail every time. Using the calendar you can map out individual pitches to journalists, bloggers, influencers and contributors to give you a sense of the timeline of your coverage.

Additionally, because some projects are inevitably going to be more in-depth than others, our PR Campaign Template gives you the option of breaking those key calendar events down into even smaller pieces which you can map out as day to day and week to week activity.